
About LM4 Group
Changehappensattheleveloftheindividual.
Not the policy, not the programme – the person. Every subsidiary, every engagement, every partnership is designed with that in mind.
Our foundation
Cultural competency is our default – we help make it yours.
Cultural competency is not an add-on for LM4. It is the foundation. Because it is not the default for most businesses, organisations and institutions, LM4 exists to bridge that gap – practically, sustainably, and without a one-size-fits-all approach.

On equity vs equality
Equity, not equality – and the difference matters.
Equality means giving everyone the same thing. Equity means understanding that not everyone starts from the same place – and adjusting accordingly. For Māori and Pasifika communities, the starting point has often been shaped by generations of systemic disadvantage, cultural disconnection, and exclusion from the networks and institutions where opportunity lives.
Treating that reality as if it doesn't exist – offering the same service, the same entry point, the same pathway as everyone else – doesn't close the gap, it preserves it.
LM4's approach starts from a different question: not "what do we offer?" but "what does this person, this community, this business actually need?" That is the difference between a programme that looks fair and a partnership that actually works.
Our values
- Integrity
- Family
- Reliability
- Innovation
- Accountability
- Professionalism
Six things we live by.
- 01It always comes back to the individual.
- 02Cultural competency is our default – we help make it yours.
- 03No one size fits all. We meet people and businesses where they are.
- 04We don't talk about barriers. We look for pathways.
- 05If we're going to build a better Aotearoa, we have to work together.
- 06Trusted partners. Under the hood. In it with you.
Meet our team
Led by experienced people. In it with you.

Lesa Apulu Tyrell
Managing Director

Meta Tyrell
Director

Apulu Alo Aliitaeao (Tjay) Asiata
Group Chief Executive Officer

Felila Asiata-Feausi
General Manager, Oyonnx

Sam Nonoa
General Manager, Puatala

Brian Maposua
General Manager, Alignz Recruitment

Raneel Chand
Finance Manager (CPA)

Alana Tyrell
General Manager, People and Culture (LLB/BMS)

Lua Sao
Branch Manager, Alignz Recruitment – Waikato

Kate Taitimu
Branch Manager, Alignz Recruitment – Christchurch

Miu Ng
Personal Assistant to CEO
