LM4 Group

About LM4 Group

Changehappensattheleveloftheindividual.

Not the policy, not the programme – the person. Every subsidiary, every engagement, every partnership is designed with that in mind.

Our businesses

Our foundation

Cultural competency is our default – we help make it yours.

Cultural competency is not an add-on for LM4. It is the foundation. Because it is not the default for most businesses, organisations and institutions, LM4 exists to bridge that gap – practically, sustainably, and without a one-size-fits-all approach.

Three LM4 Group team members in conversation at a professional networking event

On equity vs equality

Equity, not equality – and the difference matters.

Equality means giving everyone the same thing. Equity means understanding that not everyone starts from the same place – and adjusting accordingly. For Māori and Pasifika communities, the starting point has often been shaped by generations of systemic disadvantage, cultural disconnection, and exclusion from the networks and institutions where opportunity lives.

Treating that reality as if it doesn't exist – offering the same service, the same entry point, the same pathway as everyone else – doesn't close the gap, it preserves it.

LM4's approach starts from a different question: not "what do we offer?" but "what does this person, this community, this business actually need?" That is the difference between a programme that looks fair and a partnership that actually works.

Our values

  • Integrity
  • Family
  • Reliability
  • Innovation
  • Accountability
  • Professionalism

Six things we live by.

  1. 01It always comes back to the individual.
  2. 02Cultural competency is our default – we help make it yours.
  3. 03No one size fits all. We meet people and businesses where they are.
  4. 04We don't talk about barriers. We look for pathways.
  5. 05If we're going to build a better Aotearoa, we have to work together.
  6. 06Trusted partners. Under the hood. In it with you.

Meet our team

Led by experienced people. In it with you.

Lesa Apulu Tyrell

Lesa Apulu Tyrell

Managing Director

Meta Tyrell

Meta Tyrell

Director

Apulu Alo Aliitaeao (Tjay) Asiata

Apulu Alo Aliitaeao (Tjay) Asiata

Group Chief Executive Officer

Felila Asiata-Feausi

Felila Asiata-Feausi

General Manager, Oyonnx

Sam Nonoa

Sam Nonoa

General Manager, Puatala

Brian Maposua

Brian Maposua

General Manager, Alignz Recruitment

Raneel Chand

Raneel Chand

Finance Manager (CPA)

Alana Tyrell

Alana Tyrell

General Manager, People and Culture (LLB/BMS)

Lua Sao

Lua Sao

Branch Manager, Alignz Recruitment – Waikato

Kate Taitimu

Kate Taitimu

Branch Manager, Alignz Recruitment – Christchurch

Miu Ng

Miu Ng

Personal Assistant to CEO

If we're going to build a better Aotearoa, we have to work together.

Talk to LM4 Group